Explore The Pickled Herring menu featuring fresh Lake Superior whitefish, craft cocktails like Moscow Mule and Aperol Spritz, local beers, and friendly service in a welcoming bar & grill atmosphere by Apostle Islands.
The Pickled Herring in Bayfield, WI, stands as a vibrant bar & grill perfectly positioned at 1 Rittenhouse Ave, making it an ideal stop for locals and visitors alike—especially those embarking on or returning from the nearby Apostle Islands cruises. This spot expertly blends a cozy lakeside atmosphere with an inviting menu that showcases regional favorites and classic pub fare, all tied together with friendly, attentive service that truly elevates the overall experience.
Starting with the appetizers, the Sweet Potato Wedges are a standout—generous in portion, perfectly seasoned, and crispy on the outside yet tender within, winning praise from multiple guests for their satisfying bite. Equally notable are the Grandpa Jacks Lake Superior Pickled Herring, which honor the restaurant’s namesake and offer a taste of local tradition. The Wisconsin Poutine and Roasted Brussels Sprouts offer hearty, flavorful options, though some guests have mentioned that the sprouts can be a bit heavy on balsamic glaze, reflecting a bold but not universally perfect attempt at balancing flavors.
When it comes to the main courses, the fish-centric dishes shine brightest, as expected in this Great Lakes region spot. The Lake Superior whitefish, featured in both the classic fish fry and the fish sandwich, emerges as a tender, flaky marvel—especially when blackened—capturing the essence of fresh, local catches with skillful execution. The sides, such as the homemade chips and onion rings paired with a house-made blue cheese dressing, have garnered high praise, particularly the onion rings described as “definitely the highlight,” offering a crunchy, flavorful counterpoint to the fish.
For those craving variety, options like the Chicken Wings and Chicken Tenders provide reliable comfort food staples, while salads and tacos, including shrimp tacos, diversify the menu with lighter or more adventurous plates, though some diners noted the risk of overpowering dressings that could overshadow the delicate main ingredients.
The drink selection caters well to the casual bar crowd, with an impressive draft lineup featuring regional favorites such as Earth Rider Superior Ale, New Glarus Spotted Cow, and Bent Paddle Cosmic Lounge Hazy IPA. Signature cocktails like the Hugo Spritz or an expertly crafted espresso martini offer refreshing accompaniments that complement the menu’s hearty fare, though some visitors have found beverage pricing on the higher end.
A key element that repeatedly shines is the service. From Toni, celebrated for her friendly and knowledgeable approach, to bartenders who engage patrons with warmth and personality, the staff’s attentiveness enriches each visit. The setting—whether inside with views overlooking Lake Superior or outside on a crisp evening—provides the perfect backdrop for a memorable meal or casual drink.
In summary, The Pickled Herring excels as a solid, approachable destination featuring authentic regional seafood, generous portions, and a welcoming atmosphere. While certain dishes could benefit from lighter seasoning or more nuanced dressings, the overall culinary experience is satisfying and true to the local flavor. It’s a place where the community vibe, thoughtful service, and lakeside charm come together to create something special—you’re likely to leave with a full belly, content palate, and plans to return.